Actress and singer Zendaya officially unveiled Daya by Zendaya, the first ever direct-to-consumer celebrity fashion line with the power of an e-commerce website, www.dayabyzendaya.com. Daya by Zendaya is inspired by Zendaya’s own journey and represents all aspects of her life – who she is in front of the cameras and at home according to her site.
“Daya by Zendaya is a true reflection of me and my crazy life. One moment I’m Michael Kors’ date to the Met Gala…the next moment I’m in joggers, grocery shopping and arguing with my niece about what quinoa is… you’ll see it all,” Zendaya said.
CROPPED TUXEDO BLAZER
KEARNEY PLATFORM BOOTIE
VINYL BUSTIER DRESS
The women’s collection celebrates gender fluidity and elegant androgyny with transitional, unisex pieces and embraces all body types with extended sizing (0-22).
In addition to her shoe collection, wardrobe staples such as tank tops, bomber jackets, body suits, dresses, blazers and coats offer consumers the opportunity to dress for virtually every occasion, with prices ranging from $18 to $158.
Thoughts on Zendaya’s fashion effort? View the collection at www.DayabyZendaya.com